What’s the Value of Your Executive Brand?
If you are an executive or manager, how’s the value of your personal brand?
Unfortunately, many executives believe because they work for corporations with well-defined brands, they don’t need to define their executive brands. They may think if they support their company’s brand, that’s good enough. While they recognize the need for clear brands at their companies or for their organization’s products or services, they fail to recognize they also need to be a brand. Yet without a unique, authentic, distinctive brand, we’re just commodities. In today’s economy, where globalization, innovation and technology make the world flat and fast, failing to define yourself as a unique brand can have disastrous consequences.
Just like Apple, Nike, Starbucks and McDonalds are brands, executives are also brands. And our brand is either increasing in value or decreasing in value. If we’re not actively managing our brand, it’s not likely that it is increasing in value. And if we’re not actively managing our executive brand, that means we leave it for others to manage our brands – and if that is the case, chances are our audience will perceive our brand differently from what we intend.
The good news is that with some reflection, a framework for creating our brands and work, we can create a unique, powerful brand that differentiates us from the pack. There are seven steps required to defining a unique executive brand and they are as follows:
Join me on September 13 in Minneapolis at the University of Minnesota’s Carlson School of Management for my Optimizing Your Unique Executive Brand and you’ll learn what’s required to build an outstanding personal brand. For a preview of what to expect, see this short video:
To register for this 1/2 day course, Optimizing Your Unique Executive Brand click here:
http://www.csom.umn.edu/executive-education/optimizing-executive-brand.html
Hope to see you on the 13th. I look forward to assisting you in becoming your best as an executive, creating greater value for yourself and your company with a well-defined, unique executive brand.
