What is Your CEO Brand?

In summary, your CEO brand = the intended emotional experiences you wish others who rub shoulders with you to experience and your brand promise. It must be unique and authentic to you.

Now let’s talk for a bit about what your brand is not: It’s not about being inauthentic or something you’re not – that would be a counterfeit brand. It’s not about looking and sounding good for the sake of looking and sounding good. It’s not about shameless self-promotion. It’s not about your ego – and it certainly is not just about you.

Let’s shift gears and talk about what CEO Branding is about: Authenticity. It’s about your story: past, present and future. It’s about emotions, experiences and promises. It’s about influence, trust and reputation. It’s about you, but it’s also about us – all of your stakeholders. Because when you are performing at your highest and best self, all the world benefits. So we need you to develop and operate with a great personal brand. We’re begging you on behalf of all at your company, all of your stakeholders, family and for you, too, please build this authentic, unique brand. It’s your most valuable asset. Let your genius out. We need you to do this. Your reputation and performance will improve and you’ll get more juice, too.