Archive for the ‘Executive Branding’ Tag

What’s the Value of Your Executive Brand?

If you are an executive or manager, how’s the value of your personal brand?

Unfortunately, many executives believe because they work for corporations with well-defined brands, they don’t need to define their executive brands. They may think if they support their company’s brand, that’s good enough. While they recognize the need for clear brands at their companies or for their organization’s products or services, they fail to recognize they also need to be a brand. Yet without a unique, authentic, distinctive brand, we’re just commodities. In today’s economy, where globalization, innovation and technology make the world flat and fast, failing to define yourself as a unique brand can have disastrous consequences.

Just like Apple, Nike, Starbucks and McDonalds are brands, executives are also brands. And our brand is either increasing in value or decreasing in value. If we’re not actively managing our brand, it’s not likely that it is increasing in value. And if we’re not actively managing our executive brand, that means we leave it for others to manage our brands – and if that is the case, chances are our audience will perceive our brand differently from what we intend.

The good news is that with some reflection, a framework for creating our brands and work, we can create a unique, powerful brand that differentiates us from the pack. There are seven steps required to defining a unique executive brand and they are as follows:

Join me on September 13 in Minneapolis at the University of Minnesota’s Carlson School of Management for my Optimizing Your Unique Executive Brand and you’ll learn what’s required to build an outstanding personal brand. For a preview of what to expect, see this short video:

To register for this 1/2 day course, Optimizing Your Unique Executive Brand click here:


http://www.csom.umn.edu/executive-education/optimizing-executive-brand.html

Hope to see you on the 13th. I look forward to assisting you in becoming your best as an executive, creating greater value for yourself and your company with a well-defined, unique executive brand.

Do You Block Needed Change?

An insightful blog post shared by Seth Godin on the dangers of the status quo and being receptive to the need for change.

The warning signs of defending the status quo.

When confronted with a new idea, do you:

• Consider the cost of switching before you consider the benefits?
• Highlight the pain to a few instead of the benefits for the many?
• Exaggerate how good things are now in order to reduce your fear of change?
• Undercut the credibility, authority or experience of people behind the change?
• Grab onto the rare thing that could go wrong instead of amplifying the likely thing that will go right?
• Focus on short-term costs instead of long-term benefits, because the short-term is more vivid for you?
• Fight to retain benefits and status earned only through tenure and longevity?
• Embrace an instinct to accept consistent ongoing costs instead of swallowing a one-time expense?
• Slow implementation and decision making down instead of speeding it up?
• Embrace sunk costs?
• Imagine that your competition is going to be as afraid of change as you are? Even the competition that hasn’t entered the market yet and has nothing to lose…
• Emphasize emergency preparation and the expense of a chronic and degenerative condition?

Calling it out when you see it might give your team the strength to make a leap.

Written by Seth Godin on August 29, 2011 in Seth’s Blog.

Why You Need To Be Like Lady Gaga

Every one of us, whether we’re the CEO or an entry level employee, whether we operate our own business or work for an employer, needs a well-defined personal brand. Our personal brand is about bringing our authentic self to work and doing our very best. It’s adopting a personal service provider mindset. And it’s not just for Lady Gaga, Madonna, Shaun White, Kanye West or other celebrities.

There are three reasons for defining our personal brands:

1. To get better results;
2. To distinguish ourselves from the average performers;
3. To give us juice and inspiration;

Here are several ideas for defining your personal brand.

Here’s the reality. In today’s competitive world, if you don’t have a well-defined personal brand, you are a commodity. And being a commodity is not a fun place to be. Do you want to be a rock? Or do you want to be a rock star?

You can’t afford to not have a well-defined personal brand. What next steps can you take to better define and communicate your personal brand?

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